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FrieslandCampina
Johan Elsinga, The Netherlands
"By using a combination of Coolio with a roll banner we achieved
results that lifted sales up 18 times."
- Action Mona Choco Dreams
- Material Coolio * Freshboard Traditional + Tasting booth with banner
- Timing 2010
- Locations Supermarkets in the Netherlands
- Target Mothers with children
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''Units were a hit with the retailers easy to set up & no maintenance during test Key learning: keep a rolling promo program operating across duration of placement so that the unit continues to retain relevance to the retailer & customer and does not get shifted to a lesser in-store position.''
Schweppes MonsterSchweppes Senior Marketeer, Australia