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Oscar MayerHugo Garza Cervantes, Mexico
We are completely satisfied with the services and attention obtained from AIM/Coolio Mexico. The fact they are constantly showing us their creative, innovative and highly functional products and proposals is something we are assessing in a very positive way.
Once we made the decision of display our products with AIM/Coolio Mexico differentiated proposals, we have work together in a great way, since the very first design proposals until the final production in really short time. This helps us to effectively execute the brand's marketing initiatives.
- Action: Oscar Mayer NFL
- Material: Freshboard/Coolio displays were developed, using 9 different players' images.
- Timing: 2014
- Locations: Supermarkets in Mexico
- Objectives: Looking for additional exposure in the Oscar Mayer POS, using a NFL license
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''Units were a hit with the retailers easy to set up & no maintenance during test Key learning: keep a rolling promo program operating across duration of placement so that the unit continues to retain relevance to the retailer & customer and does not get shifted to a lesser in-store position.''Schweppes MonsterSchweppes Senior Marketeer, Australia