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SustainabilityPeople planet profit!
Over the past years, we have taken several steps to make sustainability a topic rather than something that lies outside the standard cooling business. And today, it is one of our priorities to use our limited resources more efficiently.
We redesigned the Freshboard cardboard, re-developed an easier-to-maintain Coolio unit and launched a smart digital Coolio that perfectly fits in high-footfall retail environments.
Yesterday's topics became today's parameters
- Global Freshboard production close to market
- A reduced ecological footprint by using corrugated material (100% recyclable cardboard)
- Using an enviro-friendly R290 gas
- Minimized weight by re-designing our Freshboard
- Optimized transport volume & weight by rightsizing packaging
- Improved loading and pallet utilization to provide sustainable shipping
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''Units were a hit with the retailers easy to set up & no maintenance during test Key learning: keep a rolling promo program operating across duration of placement so that the unit continues to retain relevance to the retailer & customer and does not get shifted to a lesser in-store position.''Schweppes MonsterSchweppes Senior Marketeer, Australia