Over the past year we all got used to virtual meetings but finally we're getting our freedom back, bit by bit. Let's bring a positive vibe into the last quarter of 2021 and visit us on September 23rd. in Brussels. We can't wait to help you create a cool story.
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Think big. And that’s what Danone Canada did with this blow up of an Activa yogurt bottle: the special shaped body got a ridget coating, painted, decorated with a vinyl graphic and fits over the corrugate Freshboard Traditional like a glove.
Briefing: Bring enhanced awareness around a New Drinkable Smoothie with the ultimate goal of driving trial. The idea was to create a Show Stopper and to stop shoppers in there tracks.



No better way to launch a new smoothie in a unique merchandiser that creates maximum impact instore. Because the innovation is the format itself, using the shape of the Smoothie bottle for the Coolio effectively communicates that without having to provide substantial context. A luxury one might have in social media posts or ad or even a TV spot, but not instore. So the Coolio itself becomes a visual cue for consumers where bottle = drink and Activia = Probiotic Yogurt.
In a nutshell: Recognize the brand and understand the offering.