Think big. And that’s what Danone Canada did with this blow up of an Activa yogurt bottle: the special shaped body got a ridget coating, painted, decorated with a vinyl graphic and fits over the corrugate Freshboard Traditional like a glove.
Briefing: Bring enhanced awareness around a New Drinkable Smoothie with the ultimate goal of driving trial. The idea was to create a Show Stopper and to stop shoppers in there tracks.



No better way to launch a new smoothie in a unique merchandiser that creates maximum impact instore. Because the innovation is the format itself, using the shape of the Smoothie bottle for the Coolio effectively communicates that without having to provide substantial context. A luxury one might have in social media posts or ad or even a TV spot, but not instore. So the Coolio itself becomes a visual cue for consumers where bottle = drink and Activia = Probiotic Yogurt.
In a nutshell: Recognize the brand and understand the offering.

We all know competition can be fierce and the fight for market share is a daily struggle for both brands and retailers. Creating hot spots and implementing short term promotional displays to sell more individual chilled products-on the-go will also generate a higher impact on overall sales. And if this promotional cooler pairs with non refrigerated items (cheese & dips next to bread), it opens up opportunities for cross merchandising.



A stand alone cooler as Coolio can pop up anywhere there’s room and offers unique possibilities to be positioned anywhere in store to get the most trafic.So do the test and drop us a note. We are happy to tell our chilled story and inspire you on how to boost your brand!