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PepsiCo
Tropicana, France
Tropicana, one of the brands of the PepsiCo group, launched a campaign to promote a brand new premium product in the category of fruity desserts, and this in response to new consumption trends for healthier snacks.
- Action
Tropicana: launching 6 new flavours for the Tropicana fruity desserts - the first non-drinkable product of the brand and this combined with premium positioning in highlighting the brands Alvalle and Naked Juice. - Material Coolio renting + Freshboard Traditional
- Timing 2017
- Locations Supermarkets in France
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''Product accessibility is a key challenge, which is why we opted for the Coolio Concept to create extra awareness & stimulate trial and impulse of Danone The Greek.''
DanoneChris Blake, Head of Store Category Management, Netherlands