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Tropicana, one of the brands of the PepsiCo group, launched a campaign to promote a brand new premium product in the category of fruity desserts, and this in response to new consumption trends for healthier snacks.
  • Action
    Tropicana: launching 6 new flavours for the Tropicana fruity desserts - the first non-drinkable product of the brand and this combined with premium positioning in highlighting the brands Alvalle and Naked Juice.
  • Material Coolio renting + Freshboard Traditional
  • Timing 2017
  • Locations Supermarkets in France
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Oscar mayer
We are completely satisfied with the services and attention obtained from AIM/Coolio Mexico. The fact they are constantly showing us their creative, innovative and highly functional products and proposals is something we are assessing in a very positive way.
Oscar MayerHugo Garza Cervantes, Mexico
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