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E coolioe-CoolioFreshboard dumpbin 30Dumpbin 3.0Freshboard open top 30Open-Top 3.0Freshboard check out 30Check-out 3.0Freshboard traditional 30Traditional 3.0Freshboard traditional with windowTraditional with windowFreshboard magnetMagnetFreshboard nomad 30Nomad 3.0


Tropicana, one of the brands of the PepsiCo group, launched a campaign to promote a brand new premium product in the category of fruity desserts, and this in response to new consumption trends for healthier snacks.
  • Action
    Tropicana: launching 6 new flavours for the Tropicana fruity desserts - the first non-drinkable product of the brand and this combined with premium positioning in highlighting the brands Alvalle and Naked Juice.
  • Material Coolio renting + Freshboard Traditional
  • Timing 2017
  • Locations Supermarkets in France
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FrieslandCampinaJohan Elsinga, The Netherlands
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