Discover how we can put your fresh campaign into overdrive!
Contact us by phone at +32 (0)14 230 674, find a distributor near you or simply push contact for mail!
PepsiCo
Tropicana, France
Tropicana, one of the brands of the PepsiCo group, launched a campaign to promote a brand new premium product in the category of fruity desserts, and this in response to new consumption trends for healthier snacks.
- Action
Tropicana: launching 6 new flavours for the Tropicana fruity desserts - the first non-drinkable product of the brand and this combined with premium positioning in highlighting the brands Alvalle and Naked Juice. - Material Coolio renting + Freshboard Traditional
- Timing 2017
- Locations Supermarkets in France
« Back home
''By using a combination of Coolio with a roll banner we achieved results that lifted sales up 18 times.''
FrieslandCampinaJohan Elsinga, The Netherlands