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Execution is King
Posted 05/11/2015 by Frank Mooijaart
Although I assume this was not easy, Mondelez Belgium (with the support of our Belgian distributor Thinkerbell) organised this impactful Coolio shop-in-shop island, convincing customers/shoppers to try new and existing products. Hope to share some of the results with you shortly.
Cyprus 10 points!
Posted 28/09/2015
Another impressive Coolio and Freshboard™ execution at Cyprus Airport, showcasing 6 Freshboards offering passengers “fresh-food-for-flight". A perfect example of “Thinking-out-of-the-Box”: a sharp choice of location and increased dynamics via an attractive communication, are the perfect mix to secure to get the shoppers’ attention.
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''Product accessibility is a key challenge, which is why we opted for the Coolio Concept to create extra awareness & stimulate trial and impulse of Danone The Greek.''
DanoneChris Blake, Head of Store Category Management, Netherlands