The mission of our customer Driscoll’s: continually work to optimize quality, taste and the visual aspects of the berries. Family owned for over 100 years, our client Driscoll’s is passionate about growing premium fresh berries. To provide the highest quality and best tasting fresh berries, they recently started using the Coolio concept to promote their strawberries, raspberries, blueberries and organic berries.



The trial initially started with Check-Out Freshboards in 2014 in the US. Beginning 2015, very successful tests were conducted in the Dutch HQ. In the UK Driscoll’s of Europe and Berry Gardens Ltd. work exclusively together to market the Driscoll’s varieties on a year round basis. Today the juicy treats can also be enjoyed in Sweden, Denmark & The Netherlands.

A night without kids, boyfriends or husbands, that’s what "Ladies at the Movies @ Kinepolis” stands for.
Our customer Pietercil covered this trade channel by offering fresh Tapas & Olives, all in accordance with the new and healthy consumer requirements.



The idea behind this promotional campaign was all about creating a sense of tasteful mindfulness and enjoying this experience with friends. After all, taking time to enjoy and savor is what makes eating pleasurable.
We at Coolio, are happy to be part of the "Taste the freshness” approach of Gran’Oliva & Gran’Tapas.
Enjoy !