Treasure Wine Estates, one of the world’s largest wine companies, recently launched a short term promo campaign to put one of their brands, more particular Lindeman's, in the spotlights.
Lindeman's was launched in Canada in 1985 and following its success, was then 'brought home' to Australia in 1991.



The most recent in-store action took place in several Fotex Food and Fotex Mini 24h Convenience stores in Denmark over a 7 month renting period from March to September.
The campaign was a combination of renting cooler units and Freshboard Traditional: each Freshboard was filled with 3 different SKU (in this case white wine), the replenishment was done by the store itself.
Thanks to the accessibility and the approachable display, combined with the warm weather, the sales impact had an overall success and proved to be a winning formula.

The mission of our customer Driscoll’s: continually work to optimize quality, taste and the visual aspects of the berries. Family owned for over 100 years, our client Driscoll’s is passionate about growing premium fresh berries. To provide the highest quality and best tasting fresh berries, they recently started using the Coolio concept to promote their strawberries, raspberries, blueberries and organic berries.



The trial initially started with Check-Out Freshboards in 2014 in the US. Beginning 2015, very successful tests were conducted in the Dutch HQ. In the UK Driscoll’s of Europe and Berry Gardens Ltd. work exclusively together to market the Driscoll’s varieties on a year round basis. Today the juicy treats can also be enjoyed in Sweden, Denmark & The Netherlands.