Shopping behaviour is changing and everyone is able to choose not just what they buy, but when, where and how too. So it all comes down to serving the consumer at the right place at the right moment. Happy to share this image of a Freshboard Open-Top for our customer Calidad Pascual at the check-out area in Spanish supermarkets.

The choice is all yours
and the decision to buy is a personal one. Even though organic food sale is growing and trending, the lion’s share of the food market is still overwhelmingly controlled by conventional food.
One of the best ways to boost sales of new launched fresh products or expand your chilled promotional product range is to step out of the fixed permanent cooling section of grocery stores.

Happy to share this image from our customer Rijk Zwaan’s booth, who recently exposed their fresh varieties at Fruit Attraction Trade fair in Madrid to stimulate vegetable/organic consumption. A perfect occasion to promote their fresh novelties with the Coolio & Freshboard Concept !