BEL, known for brands like The Laughing Cow, Kiri, Babybel, Boursin … doesn't turn its back on its dairy vocation but continues its momentum and committed itself to "the path of healthier and more responsible snacking” by transforming their portfolio in favor of organic.
With the launch of Margot® cheese, Bel's new signature is now available through the Casino group's stores, including Franprix at Paris

And by showcasing an exciting new chilled product, in-store tasting is great way to help generate brand awareness and boost sales. Combined with the visual attractiveness of the Freshboard this will certainly generate a first impression that influences the decision to buy or not.


Are you ready to do the test and shift your battlefield ? Contact us now and discover a world of fresh ideas.

For Foodies on the go

Recently seen at lunch! ExCeL London, a trade show bringing together the entire food-to-go industry under one roof, from delicious new food and drink and innovative packaging solutions. As the Swedish company Veg of Lund is now bringing its My Foodie range to the UK, they opted in to use the Coolio concept to showcase their three chilled flavours through a Freshboard Traditional and Dumpbin. We at Coolio are excited to be taking part in the launch and hope there is more Goodness on the way !


Are you ready to do the test and shift your battlefield ? Contact us now and discover a world of fresh ideas.