FrieslandCampina recently introduced a new product line called Mona Oops! : a swirled yoghurt mix of flavours and tasteful ingredients such as chocolate chunks, cheesecake and peaches.
The topcard of the Check-Out Freshboard was transformed in a huge swirl to attract extra attention. An anti-slip full color floor-sticker ad was placed right in front of the Freshboard to make this launch period a success. We are happy to be part of this creative product launch and can’t wait to taste one of these chilled delicious yoghurts.

Bel Australia, the local division of Bel Group, recently launched a new in-store campaign to push 2 of their brands - The Laughing Cow and Mini Babybel - through the clutter of the snacking category.
As FMCG is a hotly contested category, a stand-out creative work is a real differentiator: this Freshboard Traditional “Snack Station” has covered it all: the wrapped 'The Laughing Cow' cheese triangle ready to spread on a fresh piece of crusty bread or the variety of the mix & match Mini Babybel.
Slow down, sit down and relish the spread, the dip, and the snack!