Bel Australia, the local division of Bel Group, recently launched a new in-store campaign to push 2 of their brands - The Laughing Cow and Mini Babybel - through the clutter of the snacking category.
As FMCG is a hotly contested category, a stand-out creative work is a real differentiator: this Freshboard Traditional “Snack Station” has covered it all: the wrapped 'The Laughing Cow' cheese triangle ready to spread on a fresh piece of crusty bread or the variety of the mix & match Mini Babybel.
Slow down, sit down and relish the spread, the dip, and the snack!

We have just concluded our latest Coolio launch in Ireland partnering with Pepsico Ireland on their Naked juice brand. The units were featured in Supervalu and Centra stores across Ireland from July 2017. Where the units were ideally placed, and supported by the store management, up to 300% uplifts were seen.
Whatever your business – whether you’re promoting beverages, dairy products, chilled food, fresh salads or on-the-go-snacks – if you want to attract the right audience and improve your sales, then get in touch with us today.