e-Coolio
e-Coolio
Open-Top 3.0
Open-Top 3.0
Check-Out 3.0
Check-Out 3.0
Coolio Connect Cool Freeze
Coolio Connect Cool Freeze
Coolio Hardboard
Coolio Hardboard
Traditional 3.0
Traditional 3.0
Traditional with window
Traditional with window

PepsiCo

Tropicana, France

313-freshboard-coolio-pepsico-france

Tropicana, one of the brands of the PepsiCo group, launched a campaign to promote a brand new premium product in the category of fruity desserts, and this in response to new consumption trends for healthier snacks.

  • Action
    Tropicana: launching 6 new flavours for the Tropicana fruity desserts – the first non-drinkable product of the brand and this combined with premium positioning in highlighting the brands Alvalle and Naked Juice.
  • Material Coolio renting + Freshboard Traditional
  • Timing 2017
  • Locations Supermarkets in France

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Our clients
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‘Units were a hit with the retailers easy to set up & no maintenance during test Key learning: keep a rolling promo program operating across duration of placement so that the unit continues to retain relevance to the retailer & customer and does not get shifted to a lesser in-store position.”

Schweppes Monster
Schweppes Senior Marketeer, Australia