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DanoneChris Blake, Head of Store Category Management, Netherlands
"Product accessibility is a key challenge, which is why we opted for the Coolio Concept to create extra awareness & stimulate trial and impulse of Danone The Greek."
- Action: Danone The Greek
- Material: Coolio & Freshboards with LED, with additional 'ellips' displays
- Timing: 2016
- Locations: Supermarkets in The Netherlands
- Objectives: Create awareness and add extra exposure to promote the Danone 'The Greek'
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''Units were a hit with the retailers easy to set up & no maintenance during test Key learning: keep a rolling promo program operating across duration of placement so that the unit continues to retain relevance to the retailer & customer and does not get shifted to a lesser in-store position.''Schweppes MonsterSchweppes Senior Marketeer, Australia